DAN.COM asked us to make a commercial which defined their brand for the European and American market which they could use on their website and social media. It had to human centred, emotional, in a market that is dominated by artificial intelligence.

We've researched what the core of DAN.COM actually is and how we could translate that into a strong and clear concept. Which is a pretty challenging thing to do for a domain marketplace.

We came up with the slogan "The Spark to Your Success", which was at the core of the screenplay we wrote about the ups and downs of entrepreneurship.